Testimonials

Some words from the people we’ve helped button up.

“Button sought us out when we were a fledgling business but clearly had an eye for the zeitgeist and an appetite to encourage clients to take a more original and distinctive approach to their communications. Over the two years of working with them, first as a client to their client and then through engaging them to work with us on our own strategic communications, we have been impressed by their calm, diligent, creative and dogged approach. They have a good eye for detail, depth of experience in strategic communications, and have provided us with both a sounding board for less experienced members of our comm.s team and delivered some strong PR coverage. I would say that their depth of experience of working with FMCG & luxury brands would provide an invaluable perspective on ensuring that refreshed messaging can deliver to an intended audience.”

Natalie Melton, Co-Founder of The New Craftsmen

“We have worked with Sara, and the team at Button PR for a couple of years and have been consistently impressed with their ability to do big picture, strategic thinking alongside doing smaller, one off projects. Most recently, they have worked with us on carrying out an in-depth media audit, using their impressive network of relevant and influential influencers, alongside detailed desk analysis to understand the challenges and opportunities facing our brand. The quality and quantity of data produced is informing our vision and communication strategy for the future, encouraging us to review our existing messaging and develop a more relevant stand out positioning. Button, and Sara in particular, have really taken the time over the time we have worked together, to totally understand our aims and challenges. This plays out every time we meet, with insightful research and anecdotes presented at all times, pushing us to constantly improve what we do. I wouldn’t hesitate to recommend Sara and her team.”

Ceri Aiken, Communications Manager at Caffè Nero 

“On an extremely short run-up Button gave our campaign for China in Print real momentum and we were impressed with what was achieved for us out of London and Hong Kong. They focused on what was realistic while also being ambitious and so enthusiastic about our rare book fair – which resulted in some real, tangible results that found their target and impressed our clients and exhibitors. Some forethought and good advice for this year’s event meant we were already building towards 2018 while at work on 2017. The team was always so swift that it was us trying to keep up with them! We are now looking forward to this year knowing that we can rely on Button, and we would be confident in recommending the team to our colleagues and clients.”

Joanne Skeels, Bernard Quaritch & Director of China in Print Fair

“Button were successfully able to marry the brand positioning with the communication challenge and consumer insight. The result was an innovative campaign built around a partnership that brought to life the brand’s craft credentials in a modern and very relevant way. The campaign received excellent coverage [in the target media] and we were delighted with the results.”

Nikki Burgess, Global Brand Director of Single Malts at Chivas Brothers

“We enjoyed a very good relationship with Button and all of Sara’s team. We were constantly impressed by the enthusiasm and genuine creative spark displayed by Sara. They are a commercially focused agency and aligned all their ideas to our business objectives. Some of the results generated have been extremely useful for the business. The profile of the brand has been heightened in the UK and consequently internationally; they’ve helped us build relationships with relevant on and off-line publications throughout the UK who are now coming to us regularly for comment. With Button’s assistance we’ve been able to bring key journalists to our store and both our factories which has helped put us on the radar for editorial and product placement.”

Michael Hill, Managing & Creative Director

“Sara was instrumental in defining and articulating what the ETHAN K brand stands for and launching it in the UK, right from the beginning. Her understanding of luxury and connections in the media and retail are second to none – she opened doors for me at Harrods and in Paris, for example. Her commitment and passion to being a true commercial partner is formidable.”

Ethan Koh, founder of Ethan K

“Button has provided consultancy on both revenue streams and CRM. Button also works closely with myself and the wider in-house team in giving guidance on navigating opportunities and elevating how we share what we do to wider audiences. Sara Jensen has a deep understanding and passion for the work we do as artisans and has been incredibly helpful in conveying our point of difference and in defining compelling stories around the skills, service and end product we offer that has helped bring in new customers, including international.”

Said Cyrus, Co-founder and Creative Director of Catherine Walker & Co

“During my time at Chivas Brothers (Pernod Ricard), I had the pleasure of working with Button Collective on several projects. From the all-encompassing global launch of Chivas 18 by Pininfarina to strategic consultation on brand toolkits, Button proved an invaluable support. Their passion and in-depth understanding of the luxury industry ensured we delivered global activations that captured the attention of an important media audience; with fantastic results that were always on-brand and on-message. I wouldn’t hesitate to recommend Button to anyone looking for bespoke communications support on luxury brands.”

Carla Webb, Marketing Consultant

“Button PR brings a great blend of creativity, originality and strategic thinking while being connected to both the brand and the realities of the market we operate in. Button ran a successful campaign for us over two years, and was flexible and open enough to work to a very different brief in the third year, taking a holistic view of the marketing challenges. It has a knack for knowing what will and won’t work, asking the right questions and getting great results. They are very open in their thinking and work hard to understand and meet priorities.”

Daniel Wheeler, Marketing Manager, Munch Bunch Yogurts, Lactalis Nestlé

“Sara was instrumental in setting the direction for the Aussie Haircare brand when we worked together for many years while I was at P&G. She has always been entrepreneurial in her approach to building and refreshing brands which was why I was so keen to award Button one of its first pieces of business in Lactalis Nestlé Chilled Dairy. Her passion and focus in delivering great results is formidable.”

Michael Inpong, Global Marketing Director, Müller Dairy